Lou is a senior marketing and design professional with over 30 years marketing and management experience across diverse sectors, including health, retail, IT, banking, and a recent 9-year tenure in commercial construction. Holding postgraduate marketing management qualifications and graphic design certifications, Lou is recognised for a can-do attitude and a track record of executing innovative marketing programs to achieve and exceed business targets. Proficient in team leadership, Lou finds fulfillment in motivating and mentoring individuals to deliver excellence.
In her current role at Package Landscapes, Lou is responsible for brand strategy and management, digital marketing, content development, campaign creation, operational advances, event management, and market research & analysis. The most enjoyable aspect of her current role is the opportunity to work in a highly creative environment that recognises and celebrates unique skills, experience, imagination and ideas. This underscores Lou’s strong alignment with our core value, “We excel in creative ingenuity,” and explains why she takes particular pleasure in collaborating with our in-house Design Team, inspiring one another with creative concepts.
Lou brings a wealth of relevant skills and expertise, including strategic thinking, a creative mindset, project management, strong adaptive leadership skills, a results-driven approach, agility, excellent communication, team collaboration, and a commitment to continuous learning.
Key achievements include spearheading brand identity development at Package Landscapes, creating brand guidelines, and establishing a toolkit of brand assets and customised templates. Simultaneously, Lou implemented a scalable CRM system, enhancing operational efficiency, cross-functional communications, and overall client experience.
In a personal statement, Lou emphasises the development of strong relationships both professionally and personally. She expresses that working at Package Landscapes provides the opportunity of empowerment, supporting her commitment to excellence.
In highlighting why Package Landscapes stands out, Lou points to the core value of “We Actively Listen”, emphasising the team’s dedication to nurturing engagement and creating a culture that genuinely cares about clients, employees, and partners.
Personally, Lou’s enthusiasm for plants has transformed her inner-city sky-home into a thriving urban jungle, fueled by expert advice from her horticulturist daughter. Bringing humor to our pet-friendly office is Indi, Lou’s nine-year-old blue staffy, known for entertaining everyone with her Chief of Security impressions and “piggy” noises.